How is traffic off-loading evolving over time, both in terms of technical and of market developments, and how does this evolution influence the need for spectrum? It is widely recognized that traffic on the macro cellular network is growing rapidly, largely as a result of impressive take-up of smartphones and tablets. The surprising and little recognized reality is that, according to credible data captured from a range of sources, the visible growth in macro cellular mobile network traffic appears to be only the tip of a much larger iceberg. The volume of traffic that is already being off-loaded, chiefly to Wi-Fi in the home, already exceeds that of the mobile network, and can be expected to grow even faster as well. This is largely a result of the considerable effort that equipment vendors and standards bodies have invested in developing both Wi-Fi and cellular standards to improve interworking between the two and to optimise use of the available spectrum. Traffic off-load generates surprisingly large socio-economic benefits by virtue of the cost that MNOs have saved, or can be expected to save, by building a smaller network thanks to data traffic off-load. Relatively little action is needed at European level; however, a few interventions should be considered in order to ensure that the momentum is maintained. Among these are (1) seeking to make spectrum from 5150 MHz to 5925 MHz available globally for Wi Fi; (2) continue seeking to make 2.6 GHz and 3.5 GHz fully available for mobile use; (3) consulting on future licensing options for 3.5 GHz and other potential new licensed mobile frequency bands; and (4) various measures to reduce administrative burden on the deployment of public off-load services and networks.